What are the tactics to find distributors in India?
One of the many difficulties every business face; is finding distributors for their products or services. You would be surprised to know there are still many companies in India that search for distributors, despite having established products and services.
It does not matter how big your business is; it is more important to have distributors all over India.
A good distribution network can help your business grow faster and extend reach across the length and breadth of the country. Having a strong distributor network will help your business to grow faster across the world.
Here are some of the reasons why you might not be getting distributors:
- Your product demand is not high
- Your company do not have good ROI
- Your company requires huge investment
- You are a new brand even if your products are of good quality.
Your objective of finding distributors in India would be solved by looking into the following eleven points:
1. Channel executives: A new business faces a lot of difficulties. One such challenge is investing in channel sales executives. It might be due to your poor performance, or your company does not have a good ROI. However, the ROI will improve from channel executives. For this, CollabAct has a solution, instead of looking out for channel partners, you can look out for our Business Influencers, who will work as your Executive Business Partner (EBP). They will work with you to develop your business in your preferred location.
2. Trade fairs or trade shows: One of the evergreen sources of finding distributors is trade shows, trade fairs, and online forums. You get to meet with the distributor face to face, which might help make decisions directly.
3. Meet the existing distributors: Getting the reference from the existing distributors could be a great way to find distributors in India. It is one of the most common tactics used by most top companies.
4. Market analysis: Having an eye on the retail level gives you information about what is happening in the market or who is the major distributor. If your company is established, you keep an eye on your competitor's products. If your company is new, analyze the market thoroughly to find distributors for your products.
5. Enquire about the distributors on your site: Two-way communication is preferable over one-way. Get a contact form on your website, where people can contact you and enquire about your products. So, any distributor who wants to get in touch with you can contact you through the website.
6. Use social media marketing: Social media has become a great platform for many of us to get our jobs done. Distributors are also active on the social media platform. If they are interested in your product sites, share good posts and images from time to time, and then you can message - how they can become a distributor for your product or brand. Tell them the benefits of becoming your distributors. They will then contact you and investigate your products or services.
7. Advertisements: Putting ads on trade newspapers & general newspapers is a way to attract the dealers to you. Filtering properly and remembering a single ad can bring a lot of dealers.
8. Build your brand: This would be the most challenging step out of all. But if done, the distributors will themselves come to you.
9. Join the industry association: To find the distributors in India, you need to understand the industry first. There is an association with every industry, where big and small business persons assemble at one place to work towards a common agenda. You can build a chain of distributors through an industry association.
10. Meet Alliances or experts: Many agents or alliances available in the market can help you expand your distribution network by building partnerships. You can also connect to CollabAct for establishing connections. CollabAct, as the name suggests, is collaboration in action. It will support you for your business to thrive.
Follow these steps and grow your business not only in India but around the world. Having a strong distribution network will help you increase your reach in remort parts of the country where you cannot reach yourself. It increases your sales as well as generates good profit.
If you are still not able to find distributors, then connect with CollabAct. With CollabAct, you will generate networks and collaborate with other businesses. CollabAct will connect you to Business Influencers who will work for the geographic expansion of your business.
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